From http://www.ciol.com/ on 26 May 2009
NEW DELHI, INDIA: Telecom firm Tata Teleservices Ltd (TTSL) announced that it had entered into an agreement with Yahoo! India for providing online user interface to all Tata Indicom customers, an agency report says.
As part of the partnership, a co-branded Yahoo! India website would serve as the default homepage across all Tata Indicom internet access devices.
Lloyd Mathias, chief marketing officer, TTSL, said: "This alliance will allow Yahoo! to reach a wider audience in the internet and digital spaces, and gain access to a captive user base to create not only a deeper connection with users, but also deliver a seamless user experience across platforms."
The partnership would enable Yahoo! India to reach out directly to Tata Indicom internet subscribers and the users would be able to find relevant information on services like bill payment, tariff plans and promotions on the portal, the statement said.
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