Tata Indicom & Yahoo! India in unique partnership

• For the first time, co-branded Internet homepage launched in India
• Yahoo! India to be the default homepage for all TTSL Internet access devices
• Yahoo! India to manage and host the co-branded portal
• Portal will be monetized through advertisements

Bangalore, 25 May 2009: Continuing to innovate and launch unique services for its subscribers in India, Tata Teleservices Limited, the fastest-growing pan-India telecom service provider in the country, has entered into an exclusive partnership with Yahoo! India, the leading Internet company. The strategic partnership will provide a compelling web experience and a unique user interface to all Tata Indicom customers. As part of this partnership, a co-branded Yahoo! India homepage will serve as the default across all Tata Indicom Internet access devices.

The partnership will enable Yahoo! India to reach out directly to millions of users subscribing to Tata Indicom Internet services, such as Photon Plug2Surf, Photon Plus and Photon Pro Wireline Broadband. Tata Indicom subscribers will also be able to find relevant information on serviceslike bill payment, tariff plans, promotions, etc. on the portal. At the same time, they will also have access to the best online content and communication services through Yahoo!’s flagship
properties like Yahoo! Mail, Yahoo! Search, Yahoo! News, Yahoo! Cricket, Yahoo! Mobile, etc.
The Yahoo! India homepage already attracts around 3 million consumers every day (Source:
comScore April’09).